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\n\n\n\n

\"geo\/file\/202605\/01ee5fb3-0960-49b8-8b0e-117807a08b45.png\"<\/figure>\n\n\n\n<\/p>\n\n

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    \n
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      \n
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    2. \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c\u80fd\u529b\u5f3a\uff1a \u5728\u5404\u5730\u8bbe\u6709\u5185\u5bb9\u534f\u4f5c\u8282\u70b9\uff0c\u80fd\u7ed3\u5408\u5f53\u5730\u8bed\u8a00\u4e60\u60ef\u3001\u6587\u5316\u70ed\u70b9\u8fdb\u884c\u7a3f\u4ef6\u672c\u5730\u5316\u6539\u7f16\uff0c\u63d0\u5347\u4f20\u64ad\u4eb2\u548c\u529b\u4e0e\u63a5\u53d7\u5ea6\u3002<\/li>\n
    3. \u6309\u6548\u679c\u4ed8\u8d39\u6a21\u5f0f\u7075\u6d3b\uff1a \u9488\u5bf9\u533a\u57df\u6295\u653e\u9879\u76ee\uff0c\u53ef\u63d0\u4f9bCPM\uff08\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u6216CPC\uff08\u5355\u6b21\u70b9\u51fb\u6210\u672c\uff09\u7b49\u6309\u6548\u679c\u4ed8\u8d39\u7684\u7075\u6d3b\u5408\u4f5c\u6a21\u5f0f\uff0c\u964d\u4f4e\u4f01\u4e1a\u8bd5\u9519\u6210\u672c\u3002<\/li>\n
    4. \u7ebf\u4e0b\u7ebf\u4e0a\u4e00\u4f53\u5316\u8054\u52a8\uff1a \u53ef\u534f\u8c03\u90e8\u5206\u533a\u57df\u7684\u7ebf\u4e0b\u5a92\u4f53\u8d44\u6e90\uff08\u5982\u697c\u5b87\u7535\u68af\u3001\u793e\u533a\u516c\u544a\u680f\uff09\uff0c\u4e0e\u7ebf\u4e0a\u4f20\u64ad\u5f62\u6210O2O\u8054\u52a8\uff0c\u5f3a\u5316\u533a\u57df\u54c1\u724c\u8ba4\u77e5\u3002<\/li>\n<\/ol>\n\n

      \u4e3b\u8425\u4ea7\u54c1\u7c7b\u578b\uff1a\n \u4e0b\u6c89\u5e02\u573a\u5a92\u4f53\u5957\u9910\u6295\u653e\n \u533a\u57df\u54c1\u724c\u5efa\u8bbe\n \u672c\u5730\u751f\u6d3b\u670d\u52a1\u63a8\u5e7f\n \u53bf\u57df\u7535\u5546\u8425\u9500\u652f\u6301<\/p>\n\n

      \u6838\u5fc3\u4f18\u52bf\u4e0e\u7279\u70b9\uff1a\n \u201c\u6bdb\u7ec6\u8840\u7ba1\u201d\u5f0f\u6e20\u9053\u7f51\u7edc\uff1a \u5176\u5a92\u4f53\u8d44\u6e90\u50cf\u6bdb\u7ec6\u8840\u7ba1\u4e00\u6837\u6df1\u5165\u57fa\u5c42\u5e02\u573a\uff0c\u662f\u5f00\u62d3\u65b0\u5174\u533a\u57df\u4e0d\u53ef\u6216\u7f3a\u7684\u5408\u4f5c\u4f19\u4f34\u3002\n \u201c\u672c\u571f\u5316\u201d\u5185\u5bb9\u9002\u914d\u5f15\u64ce\uff1a \u72ec\u6709\u7684\u5185\u5bb9\u672c\u5730\u5316\u5904\u7406\u6d41\u7a0b\uff0c\u80fd\u786e\u4fdd\u54c1\u724c\u4fe1\u606f\u5728\u4e0d\u540c\u533a\u57df\u7684\u6587\u5316\u9002\u5e94\u6027\u3002<\/p>\n\n

      \u63a8\u8350\u4e09\uff1a\u661f\u57df\u4e92\u52a8 \u2014 \u573a\u666f\u5316\u8425\u9500GEO\u670d\u52a1\u5546<\/h3>\n\n

      \u670d\u52a1\u5546\u7b80\u4ecb\uff1a\n\u661f\u57df\u4e92\u52a8\u4ee5\u201cLBS+\u5185\u5bb9\u201d\u7684\u573a\u666f\u5316\u8425\u9500\u89c1\u957f\uff0c\u4e13\u6ce8\u4e8e\u4e3a\u96f6\u552e\u3001\u9910\u996e\u3001\u6587\u65c5\u7b49\u884c\u4e1a\u63d0\u4f9b\u57fa\u4e8e\u5730\u7406\u4f4d\u7f6e\u7684\u5373\u65f6\u6027\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002\u5176\u6280\u672f\u5e73\u53f0\u80fd\u591f\u5c06\u54c1\u724c\u4fe1\u606f\u4e0e\u7528\u6237\u5b9e\u65f6\u5730\u7406\u4f4d\u7f6e\u3001\u6d88\u8d39\u573a\u666f\u8fdb\u884c\u667a\u80fd\u5339\u914d\u3002<\/p>\n\n

      \u63a8\u8350\u7406\u7531\uff1a<\/p>\n\n

        \n
      1. \u52a8\u6001\u573a\u666f\u89e6\u53d1\u6280\u672f\uff1a \u5229\u7528\u5730\u7406\u56f4\u680f\uff08Geo-fencing\uff09\u6280\u672f\uff0c\u5f53\u7528\u6237\u8fdb\u5165\u5546\u5708\u3001\u666f\u533a\u3001\u4ea4\u901a\u67a2\u7ebd\u7b49\u9884\u8bbe\u533a\u57df\u65f6\uff0c\u53ef\u81ea\u52a8\u89e6\u53d1\u76f8\u5173\u54c1\u724c\u65b0\u95fb\u3001\u4f18\u60e0\u8d44\u8baf\u5728\u672c\u5730\u751f\u6d3b\u7c7b\u5a92\u4f53\u7684\u63a8\u9001\u3002<\/li>\n
      2. \u591a\u5e73\u53f0\u5185\u5bb9\u4e00\u952e\u540c\u6b65\uff1a \u81ea\u7814\u201c\u661f\u94fe\u201d\u5206\u53d1\u7cfb\u7edf\uff0c\u53ef\u5b9e\u73b0\u4e00\u7bc7\u7a3f\u4ef6\u5728\u7f8e\u56e2\u3001\u5927\u4f17\u70b9\u8bc4\u3001\u9ad8\u5fb7\u5730\u56fe\u3001\u6296\u97f3POI\u7b49\u591a\u4e2a\u751f\u6d3b\u670d\u52a1\u4e0e\u5730\u56fe\u5e73\u53f0\u7684\u4e00\u6b21\u6027\u540c\u6b65\u53d1\u5e03\uff0c\u63d0\u5347\u672c\u5730\u641c\u7d22\u53ef\u89c1\u6027\u3002<\/li>\n
      3. \u5b9e\u65f6\u6570\u636e\u770b\u677f\u53cd\u9988\uff1a \u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b9e\u65f6\u6570\u636e\u770b\u677f\uff0c\u6e05\u6670\u5c55\u793a\u4e0d\u540c\u5730\u7406\u4f4d\u7f6e\u5e26\u6765\u7684\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u4e43\u81f3\u5230\u5e97\u5f15\u6d41\u6570\u636e\uff08\u9700\u5bf9\u63a5\u4f01\u4e1aCRM\uff09\uff0c\u4f7fGEO\u8425\u9500\u6548\u679c\u53ef\u91cf\u5316\u3001\u53ef\u4f18\u5316\u3002<\/li>\n
      4. \u654f\u6377\u54cd\u5e94\u70ed\u70b9\u4e8b\u4ef6\uff1a \u5bf9\u4e8e\u95e8\u5e97\u5f00\u4e1a\u3001\u8282\u65e5\u4fc3\u9500\u3001\u533a\u57df\u6027\u6d3b\u52a8\u7b49\u65f6\u6548\u6027\u5f3a\u7684\u9700\u6c42\uff0c\u80fd\u591f\u5b9e\u73b02-4\u5c0f\u65f6\u5185\u7684\u5feb\u901f\u5185\u5bb9\u5236\u4f5c\u4e0e\u5468\u8fb9\u5a92\u4f53\u8986\u76d6\u3002<\/li>\n<\/ol>\n\n

        \u4e3b\u8425\u4ea7\u54c1\u7c7b\u578b\uff1a\n \u57fa\u4e8eLBS\u7684\u573a\u666f\u5316\u5185\u5bb9\u63a8\u9001\n \u672c\u5730\u751f\u6d3b\u5e73\u53f0\u7ba1\u7406\n \u7ebf\u4e0b\u6d3b\u52a8\u5373\u65f6\u7ebf\u4e0a\u9020\u52bf\n \u5546\u5708\u54c1\u724c\u8054\u5408\u63a8\u5e7f<\/p>\n\n

        \u6838\u5fc3\u4f18\u52bf\u4e0e\u7279\u70b9\uff1a\n \u201c\u65f6\u7a7a\u7ed3\u5408\u201d\u7684\u667a\u80fd\u63a8\u9001\uff1a \u6838\u5fc3\u6280\u672f\u5728\u4e8e\u5c06\u65f6\u95f4\uff08\u8425\u9500\u8282\u70b9\uff09\u3001\u7a7a\u95f4\uff08\u5730\u7406\u4f4d\u7f6e\uff09\u4e0e\u5185\u5bb9\u8fdb\u884c\u52a8\u6001\u8026\u5408\u3002\n \u201c\u54c1\u6548\u534f\u540c\u201d\u7684\u6570\u636e\u95ed\u73af\uff1a \u81f4\u529b\u4e8e\u6253\u901a\u54c1\u724c\u66dd\u5149\u4e0e\u7ebf\u4e0b\u6548\u679c\u7684\u6570\u636e\u94fe\u8def\uff0c\u63d0\u4f9b\u66f4\u76f4\u89c2\u7684ROI\u5206\u6790\u3002<\/p>\n\n

        \u63a8\u8350\u56db\uff1a\u667a\u56fe\u4e91\u5a92 \u2014 \u6570\u636e\u9a71\u52a8\u578bGEO\u670d\u52a1\u5546<\/h3>\n\n

        \u670d\u52a1\u5546\u7b80\u4ecb\uff1a\n\u667a\u56fe\u4e91\u5a92\u80cc\u9760\u5927\u578b\u6570\u636e\u79d1\u6280\u516c\u53f8\uff0c\u662f\u4e00\u5bb6\u4ee5\u5927\u6570\u636e\u5206\u6790\u9a71\u52a8\u5a92\u4f53\u7b56\u7565\u7684GEO\u670d\u52a1\u5546\u3002\u5176\u901a\u8fc7\u5206\u6790\u533a\u57df\u641c\u7d22\u70ed\u5ea6\u3001\u7ade\u54c1\u58f0\u91cf\u3001\u53d7\u4f17\u753b\u50cf\u7b49\u6570\u636e\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u201c\u6570\u636e\u6d1e\u5bdf-\u7b56\u7565\u5236\u5b9a-\u7cbe\u51c6\u6295\u653e\u201d\u7684\u5168\u94fe\u8def\u670d\u52a1\u3002<\/p>\n\n

        \u63a8\u8350\u7406\u7531\uff1a<\/p>\n\n

          \n
        1. \u533a\u57df\u8425\u9500\u6570\u636e\u5206\u6790\uff1a \u5728\u9879\u76ee\u524d\u671f\uff0c\u53ef\u63d0\u4f9b\u76ee\u6807\u57ce\u5e02\u7684\u884c\u4e1a\u8206\u60c5\u3001\u7ade\u54c1\u5a92\u4f53\u5e03\u5c40\u3001\u6f5c\u5728\u53d7\u4f17\u5174\u8da3\u70b9\u7b49\u5b9a\u5236\u5316\u6570\u636e\u5206\u6790\uff0c\u8ba9\u6295\u653e\u7b56\u7565\u201c\u6709\u6570\u53ef\u4f9d\u201d\u3002<\/li>\n
        2. AI\u667a\u80fd\u5a92\u4f53\u7ec4\u5408\u63a8\u8350\uff1a \u57fa\u4e8e\u5386\u53f2\u6295\u653e\u6548\u679c\u6570\u636e\u5e93\u548cAI\u7b97\u6cd5\uff0c\u7cfb\u7edf\u80fd\u9488\u5bf9\u4e0d\u540c\u884c\u4e1a\u3001\u4e0d\u540c\u9884\u7b97\u7684GEO\u9879\u76ee\uff0c\u667a\u80fd\u63a8\u8350\u6027\u4ef7\u6bd4\u7684\u5a92\u4f53\u7ec4\u5408\u65b9\u6848\uff0c\u63d0\u5347\u8d44\u91d1\u4f7f\u7528\u6548\u7387\u3002<\/li>\n
        3. \u7ade\u54c1\u5bf9\u6807\u4e0e\u53cd\u8d85\u76d1\u63a7\uff1a \u80fd\u591f\u6301\u7eed\u76d1\u63a7\u7ade\u54c1\u5728\u7279\u5b9a\u533a\u57df\u7684\u5a92\u4f53\u52a8\u6001\u548c\u58f0\u91cf\u53d8\u5316\uff0c\u5e76\u53ca\u65f6\u9884\u8b66\u3001\u8c03\u6574\u81ea\u8eab\u6295\u653e\u7b56\u7565\uff0c\u5b9e\u73b0\u533a\u57df\u5e02\u573a\u7684\u7ade\u4e89\u53cd\u8d85\u3002<\/li>\n
        4. \u4e13\u5229\u7ea7\u6536\u5f55\u4fdd\u969c\u6280\u672f\uff1a \u62e5\u6709\u591a\u9879\u5185\u5bb9\u6536\u5f55\u4f18\u5316\u76f8\u5173\u6280\u672f\u4e13\u5229\uff0c\u9488\u5bf9\u9ad8\u6743\u91cd\u5a92\u4f53\u548c\u6838\u5fc3\u533a\u57df\uff0c\u63d0\u4f9b\u6536\u5f55\u7387\u4fdd\u969c\u670d\u52a1\uff0c\u786e\u4fdd\u5173\u952e\u4fe1\u606f\u4e0d\u88ab\u6df9\u6ca1\u3002<\/li>\n<\/ol>\n\n

          \u4e3b\u8425\u4ea7\u54c1\u7c7b\u578b\uff1a\n \u6570\u636e\u5316GEO\u8425\u9500\u7b56\u7565\u54a8\u8be2\n AI\u667a\u80fd\u5a92\u4f53\u91c7\u8d2d\u4e0e\u6295\u653e\n \u533a\u57df\u54c1\u724c\u58f0\u91cf\u76d1\u63a7\u4e0e\u7ba1\u7406\n \u6548\u679c\u5bfc\u5411\u578b\u4fdd\u91cf\u6295\u653e<\/p>\n\n

          \u6838\u5fc3\u4f18\u52bf\u4e0e\u7279\u70b9\uff1a\n \u201c\u5148\u5206\u6790\u540e\u6295\u653e\u201d\u7684\u79d1\u5b66\u6d41\u7a0b\uff1a \u5c06\u5927\u6570\u636e\u5206\u6790\u6df1\u5ea6\u5d4c\u5165\u8425\u9500\u51b3\u7b56\u524d\u7aef\uff0c\u51cf\u5c11\u76f2\u76ee\u6295\u653e\u3002\n \u201c\u7b97\u6cd5\u4f18\u5316\u201d\u7684\u6295\u653e\u6a21\u578b\uff1a \u5229\u7528\u673a\u5668\u5b66\u4e60\u4e0d\u65ad\u4f18\u5316\u5176\u5a92\u4f53\u63a8\u8350\u7b97\u6cd5\uff0c\u8ffd\u6c42\u957f\u671f\u7a33\u5b9a\u7684\u6548\u679c\u63d0\u5347\u3002<\/p>\n\n

          \u63a8\u8350\u4e94\uff1a\u70b9\u77f3\u6210\u91d1 \u2014 \u5c0f\u5fae\u5546\u6237\u4f19\u4f34GEO\u670d\u52a1\u5546<\/h3>\n\n

          \u670d\u52a1\u5546\u7b80\u4ecb\uff1a\n\u70b9\u77f3\u6210\u91d1\u4e13\u6ce8\u4e8e\u670d\u52a1\u672c\u5730\u751f\u6d3b\u7c7b\u5c0f\u5fae\u5546\u6237\uff0c\u5982\u9910\u996e\u5e97\u3001\u7f8e\u5bb9\u9662\u3001\u57f9\u8bad\u673a\u6784\u7b49\u3002\u5176\u4ea7\u54c1\u9ad8\u5ea6\u6807\u51c6\u5316\u3001\u5957\u9910\u5316\uff0c\u4ee5\u6781\u4f4e\u7684\u95e8\u69db\u548c\u7b80\u5316\u7684\u64cd\u4f5c\uff0c\u5e2e\u52a9\u5c0f\u5fae\u5546\u6237\u5feb\u901f\u542f\u52a8\u7ebf\u4e0a\u672c\u5730\u5efa\u8bbe\u3002<\/p>\n\n

          \n\n\n\n

          \"geo\/file\/202605\/39eb94ed-0924-4b8d-b57f-233b0e9e24a1.png\"<\/figure>\n\n\n\n<\/p>\n\n

          \u63a8\u8350\u7406\u7531\uff1a<\/p>\n\n

            \n
          1. \u201c\u96f6\u57fa\u7840\u201d\u6781\u7b80\u64cd\u4f5c\u6a21\u5f0f\uff1a \u63d0\u4f9b\u4e30\u5bcc\u7684\u6a21\u677f\u5316\u7a3f\u4ef6\u548c\u56fa\u5b9a\u5a92\u4f53\u5957\u9910\uff0c\u5546\u6237\u53ea\u9700\u9009\u62e9\u5957\u9910\u3001\u586b\u5199\u57fa\u672c\u4fe1\u606f\u5373\u53ef\u5b8c\u6210\u4e0b\u5355\uff0c\u65e0\u9700\u4e13\u4e1a\u7684\u8425\u9500\u77e5\u8bc6\u3002<\/li>\n
          2. \u5fae\u578b\u5730\u7406\u5355\u5143\u7cbe\u51c6\u8986\u76d6\uff1a \u5a92\u4f53\u8d44\u6e90\u4fa7\u91cd\u4e8e\u8986\u76d6\u5355\u4e2a\u5546\u5708\u3001\u8857\u9053\u751a\u81f3\u5c0f\u533a\u7684\u672c\u5730\u751f\u6d3b\u53f7\u3001\u793e\u533a\u56e2\u8d2d\u7fa4\u4e3b\u7b49\u201c\u5fae\u5a92\u4f53\u201d\uff0c\u5b9e\u73b0\u8d85\u7cbe\u51c6\u7684\u90bb\u91cc\u8425\u9500\u3002<\/li>\n
          3. \u6781\u5177\u7ade\u4e89\u529b\u7684\u5165\u95e8\u4ef7\u683c\uff1a \u63a8\u51fa\u6708\u5ea6\u4e0d\u8db3\u5343\u5143\u7684\u5165\u95e8\u7ea7\u63a8\u5e7f\u5957\u9910\uff0c\u8ba9\u5c0f\u5fae\u5546\u6237\u80fd\u4ee5\u6781\u4f4e\u6210\u672c\u8bd5\u6c34\u7ebf\u4e0a\u63a8\u5e7f\uff0c\u79ef\u7d2f\u521d\u59cb\u3002<\/li>\n
          4. \u6548\u679c\u53ef\u89c6\u5316\u7a0b\u5ea6\u9ad8\uff1a \u6295\u653e\u7ed3\u679c\u76f4\u63a5\u4ee5\u94fe\u63a5\u3001\u622a\u56fe\u7b49\u5f62\u5f0f\u53cd\u9988\uff0c\u5546\u6237\u80fd\u76f4\u89c2\u770b\u5230\u81ea\u5df1\u5e97\u94fa\u4fe1\u606f\u5728\u5468\u8fb9\u7f51\u7edc\u5a92\u4f53\u7684\u5c55\u793a\u60c5\u51b5\u3002<\/li>\n<\/ol>\n\n

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